Are you trying to figure out how to boost a post on Facebook to revive user engagement and drive website traffic for higher conversions? The Facebook boost feature is an excellent tool to recycle old posts that secured high engagement, reutilizing their potential to drive traffic toward landing pages or discovery calls.
Social media advertising is a time-consuming creative labor that demands originality, uniqueness and consistency. Making new posts, imagery and videos is important, but at the same time, advertisers must utilize Facebook boost to reuse old posts and convert organic content into paid ads.
Read on to explore how to boost Facebook posts using the best practices that worked wonders for our client, Wandernana.
Boosting Posts on Facebook
The Facebook boost allows advertisers to convert a high-performing organic post into a traffic-pulling paid advertisement – a quick and easy trick to attract new users and drive them toward your landing pages. This simple strategy allows brands to broaden their reach, recycle old posts, and accumulate more likes and follows for their Facebook page.
Here are some benefits of boosting posts on Facebook:
- Drive user engagement with more likes and follows.
- Promote your brand to new users.
- Growing your Facebook page.
- Capturing organic traffic to generate and convert new leads.
- Testing various posts to examine audience engagement and preferences.
Meta’s algorithm is designed to boost engagement for posts that pull organic traffic, allowing them to go viral. The Facebook boost feature allows brands to maximize engagement by using an old post with high organic engagement, increasing their chance of going viral across the platform.
However, if your current posts are being restricted or you’re unable to use Meta’s toolkit due to temporary bans, consider upgrading to Facebook Agency Account for a seamless advertising experience.
Wandernana Case Study: Best Practices to Utilize Facebook Boost
Our Facebook advertising experts at GCG Media believe in establishing multiple avenues for our clients to generate and convert high-quality leads through paid and organic posts. Recycling old posts and boosting them as ads is a strategy that helps us minimize ad spending and maximize returns for our clients.
This advertisement for our esteemed client, Wandernana, has proven effective at attracting new users and converting them into customers by driving website traffic. For this ad, the MTD ad spend amounts to $1500 with a return on ad spend of 3.54.
Using this case study, we will help you explore the best practices to utilize the full potential of Facebook boost.
Accentuate the Visual Appeal
When picking a post for the Facebook boost feature, it’s wise to prioritize images that are visually appealing with powerful headlines and vibrant hues. An attention-grabbing headline like “Commencez 2024 du Bon Pied avec Wandernana” encourages users to stop scrolling as it provokes thoughts and compels them to read further.
This headline invites users to start a new year on a positive note with Wandernana, presenting the brand in a positive light that inspires its customers to embrace a healthier lifestyle. The visuals and color schemes added to this post are evocative and inspire a sense of positivity.
This post motivates the target audience to begin their new year with a burst of optimism, indirectly presenting Wandernana as the right brand to initiate the change they seek in their lives. The image shows a woman enjoying one of Wandernana’s products – designed to convey a sense of satisfaction and pleasure.
Evocative imagery and messaging are the key to creating an irresistible visual appeal, accentuated by visuals that evoke positive emotions.
Purposeful Content that Informs Users
Selecting an old post that secured the highest number of likes and shares your page has ever received makes no difference if the content isn’t purposeful enough to drive website traffic. When selecting a post for a Facebook boost, it’s wise to reflect on your goals and the desired outcomes. Do you want to drive traffic or simply entertain your audience with content they previously liked?
If the goal is to drive traffic, conversions and revenues, the content must be purposeful and informative. For instance, posts outlining product specifications, discount vouchers and benefits are highly effective at driving traffic and encouraging buying decisions. This Wandernana ad clearly outlines product benefits by highlighting the flavors and nutrient density.
It encourages users to embrace a healthier lifestyle without compromising the joy of their taste buds – an attractive proposition for users eager to trade unhealthy meals for nutrient-balanced ones.
Fostering a Sense of Community
Community building is a powerful strategy to create a tribe of loyal and satisfied consumers who support your brand through positive reviews, repeat purchases and regular engagement. Boosting a post on Facebook is a great way to leverage organic traffic and foster a sense of community across your followers.
For this ad, we used the phrase “Rejoignez la communauté Wandernana” to encourage new users to join the Wandernana community and establish brand loyalty. Once you capture user attention, it’s important to incentivize them by offering discounts and vouchers – a great trick to drive website purchases.
Utilizing hashtags is another way to create a sense of community by making catalogs of all posts published through your page. As you work on boosting posts, it’s important to maintain consistency to elevate branding with visual elements and ad copy that remains unique to your brand identity.
Final Thoughts
In order to utilize the Facebook boost feature effectively, it’s important to find a post that aligns perfectly with your current branding goals and advertising outcomes. Boosting a post on Facebook doesn’t take longer than 10-15 seconds but the impact of this trick relies entirely on the content you’re boosting.
Advertisers are often unable to boost old posts due to technical glitches or unwarranted restrictions imposed by the platform. If your ad account is constantly subject to temporary restrictions and bans, consider upgrading to our specialized Facebook Agency Accounts. Powered with an AI algorithm to supercharge user engagement and conversion, our dedicated account streamline advertising responsibilities with cutting-edge features