Follow-up emails are powerful. Sure, your first email to prospects should dazzle. You want a response, right? No business creates an email campaign without wanting the recipients to take some form of action.
It might take up to 5 emails for a prospect to respond. In fact, data shows that those five emails convert better.
The article will delve into sales follow-up email templates for various prospects and customers.
A strong sales follow-up email is needed in many scenarios. It might be your first contact with a prospect, the conclusion of a large deal, and everything in between.
So, let’s learn how to follow up leads and close deals. Here are a few email templates that can help you do so:
• After Initial Call
When calling a potential customer, you usually receive a voicemail. Emailing will be necessary as your odds of obtaining a call back are small.
The email should simply introduce you, explain your call, and outline future actions, similar to a sales follow-up email.
Subject Line: “I missed you…”
Following your call, you may send an email or video message to summarize your interaction and outline future steps.
• After Reply Failure
Emails to clients often go unanswered. They may not have opened the message or may have ignored it. Your recipient’s inbox may have buried your email.
If you have email tracking, you can see whether and when they opened your email or clicked on anything. If they play your video email, you’ll be alerted.
To track engagement and ensure follow-up, use a simple sales follow-up email tactic to potentially receive a response.
Please find the original email in your sent folder and reply to it to copy it into your new email. This saves your prospects from searching their mailbox. Also, use the following sales follow-up email template:
Subject Line: “Let’s try this again…”
• After an Event
Meeting new people at local and virtual conferences and networking events is excellent. You probably just spoke for a few minutes before exchanging numbers and departing.
You’ll want to include what you stated in person in your follow-up email to assist their recall. Not being a stranger will get you noticed.
A possible follow-up email:
Subject Line: “Great meeting you at [event]!”
• Post-Deal Sales Email
After your customer signs, the discussion continues. You desire repeat and referral customers, so maintaining your sales connection is crucial.
To build customer loyalty, use vital follow-up emails to express gratitude and invite them to contact you with any queries or difficulties.
Subject Line: “Welcome to the [company name] family!”
• Client Contract Endings
In an ideal world, all customers would return. Unfortunately, the world isn’t ideal, and some consumers won’t return.
After a professional relationship ends, thank your customers for their loyalty and consider sending a follow-up email to ensure they may return.
Subject Line: “Thank you for being a loyal customer.”
• When Clients Don’t Respond
You realize your prospect or customer has lost interest and won’t purchase from you or renew their contract. Before giving up, send one more follow-up email to see if they respond. You could get the assurance they’re not interested.
Your past sales emails failed, so use innovation, comedy, and personality in your pitch. Try this sales follow-up email template…
Subject Line: “Is this thing on?”
Start selling with follow-up email templates
After seeing sales-boosting follow-up email templates, you can continue building strong relationships with your clients and audience.